Today, being Cinco de Mayo I witnessed how ignorant we are about Mexico's history in regards to this holiday. I asked one of my classes (titled Cultures of Latin America) where a majority of students are Latinos, what was celebrated today. To my surprised nobody was able to tell me, except for a South American student.
Many thought it was Mexican independence day. I think this holiday is more important to Americans than to Mexicans. I was shocked to see how full the El Torito was as I drove passed and noticed the lines outside the door.
Once again, this is an example of cultural marketing and the manipulation of the consumer who is eager to loose their wallet for a 'good time' or the idea of it.